How to Get Your Parking Lot Ready for Holiday Shoppers
Optimize your parking lot for in-store or curbside pickup
The holiday season is upon us, and a huge spike in store traffic will put your retail parking lot to the test. Whether a guest is getting all their holiday shopping out of the way, picking up a forgotten ingredient or snagging Black Friday deals, a well-organized parking lot will make the experience a pleasant one. Enhancing parking lots for mobile ordering and curbside pickup, and efficient flow will keep the chaos to a minimum.
Mobile Ordering and Curbside Pickup
A great deal of shopping is taking place online, but 57% of online shoppers said they had picked up an online order in store in the last year. Shoppers commonly opted for in-store pickup to avoid shipping fees, because the store was conveniently located and they couldn’t wait for delivery. Brick and mortar stores are racing to adapt to today’s retail landscape, and the transformation begins in the parking lot.
Quick and easy pick-ups start with navigable, efficient parking lots. Help your guests by keeping your parking lot markings bright and maximizing parking space with the help of expert pavers. If a significant number of guests are picking up purchases, consider designated parking spaces close to the store to guarantee spaces and help free up regular parking for those who need it.
While pick up in the store is desirable, stay ahead of the game and offer curbside pickup for people who are in a hurry and don’t want to park. Rose Paving can help you integrate a loading bay or unobtrusive waiting spot into your property design so your customers can travel in and out in no time. Curbside pickup can also help you lower the number of people in the store at any given time and keep your parking lot free for shoppers.
If mobile ordering and curbside pickup don’t work for your business model, the pre-holiday season is still an exceptional time to make sure that your pavement marking is up to par. A paving expert can help you identify and prioritize your needs and find solutions to your parking lot pain points, all while working within your space and budget constraints. Rose Paving’s ultimate goal is to improve traffic flow so your guests can get where they need to go safely and quickly.
A well-organized pavement with numerous spots and well-designated pickup areas will support the influx of customers and cut down the holiday shopping chaos. Restriping your parking lot is the same as rolling out the red carpet, and your guests are sure to appreciate having one less thing to worry about.
As your business hires more part-time staff or decorates the store to prepare for the holiday season, don’t forget to pay the same amount of attention to your parking lot. A few smart investments in pavement marking will get your business ready for today’s retail landscape, the busy holiday season and years to come. Rose Paving can help. Contact us today to see how we can help you manage and prioritize your business’s parking lot.