Your Leading Paving Experts in Florida
With over 30 years of trusted local expertise, Atlantic Southern Paving & Sealcoating (ASP) has been a leading name in Florida’s commercial paving industry—delivering high-quality asphalt and concrete solutions across the state and beyond. While deeply rooted in Florida, ASP has also built a strong national presence, managing multi-site paving projects for clients across the U.S. In the end of 2024, ASP merged with Rose Paving, uniting two industry leaders to enhance our capabilities and national reach.
Now, as part of the Rose Paving family of businesses, we’ve combined our strengths to become one of the largest self-performing paving companies in the country. Together, we operate six Florida locations—Fort Lauderdale, Fort Myers, Orlando, Jacksonville, Gainesville, and Tampa—providing full coverage across the state and 30 other locations nationwide.
As we move forward under the Rose Paving name, we bring together decades of local and national expertise, offering clients the same trusted service backed by expanded resources, a coast-to-coast footprint, and a shared commitment to quality and performance.
Learn more about the merger between Rose Paving and ASP here: Press Release
This growth means expanded service locations throughout Florida, including the following regions:
Full-Service Paving Solutions in Florida
At Rose Paving, we provide comprehensive asphalt and concrete pavement maintenance solutions in Florida, customized to meet the specific needs of your business. From asphalt and concrete repairs to crack sealing, sealcoating, lot marking, and ADA compliance services, our expert team is equipped to handle projects of all sizes. We take the time to understand your business goals and budget, developing a strategic pavement maintenance plan that ensures long-lasting results while minimizing disruptions to your operations. For dependable asphalt and concrete services in Florida, contact Rose Paving today.
Learn MoreRose Paving proudly offers a wide range of Parking Lot Maintenance, Preventative Maintenance, and Pavement Services throughout Florida
Asphalt Removal and Replacement
Asphalt Patching and Repair
Storm Basin Drainage
Concrete
Cracksealing
Pavement Marking and Striping
Sealcoating
Sport Surface and Athletic Court Maintenance
Top Rated and Award Winning Asphalt and Parking Lot Maintenance
Join Our Satisfied Florida Customers Today
Florida Contact Information
Call us to speak with a Rose Paving account executive or to learn more about parking lot management options in Florida and surrounding areas.
Gainesville Contact Information
1104 NW 50th Ave, Suite A
Gainesville, FL 32609
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Jacksonville Contact Information
12724 Gran Bay Parkway, Suite 410
Jacksonville, FL 32258
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Industries/Markets We Serve
Business/Consumer Services
Retail
Hospitality
Homeowners Associations
Healthcare
Religious Institutions
Real Estate
Education
From the Rose Paving Blog
Here are the most recent posts from the Rose Paving blog
Pavement marking plays a much bigger role in traffic safety than many people realize. Clear, visible markings help drivers understand where to go, where to stop, and how to move through a space safely. They also guide pedestrians, support accessibility, and reduce confusion in busy environments. When pavement marking is faded, inconsistent, or missing altogether,…
Water is one of the most damaging forces acting on asphalt pavement. While traffic loads, temperature changes, and age all contribute to wear, parking lot drainage often plays the biggest role in how long pavement actually lasts. When drainage works properly, water moves off the surface quickly and away from the pavement structure. When it…
Asphalt pavement does not fail overnight. In most cases, deterioration happens gradually. Small cracks form. The surface loses its smooth appearance. Colors fade. Drainage becomes less effective. For many property owners and facility managers, this leads to an important decision point. Is it time for full replacement, or is there a more cost effective solution?…


